This week I’ve been thinking (not for the first time) about the communities we choose to join. I’ve just finished reading Amanda Montell’s Cultish: The Language of Fanaticism. No, I’m not always thinking about cults. Well, that’s a lie, part of my brain is always thinking about cults the way part of me is always thinking about people who die climbing Everest, but this book is specifically about the use of language: how high-demand groups redefine words to mean different things, in-group/out-group phrasing and so on.
When I wrote Everything Breaks at Scale, I spent a lot of time thinking about what draws people into conspiracy thinking and causes them to stay in those groups, even in the face of ostracisation from their friends and loved ones. So much of that is about our consistent longing for community, in the absence of traditional religious frameworks of the past. In her book, Montell references a 2015 report from some Harvard Divinity grad students called How We Gather.
Millennials are less religiously affiliated than ever before. Churches are just one of many institutional casualties of the internet age in which young people are both more globally connected and more locally isolated than ever before. Against this bleak backdrop, a hopeful landscape is emerging. Millennials are flocking to a host of new organizations that deepen community in ways that are powerful, surprising, and perhaps even religious.
Even though it’s a decade old now, it’s a fascinating read, surveying groups like Crossfit and Soulcycle, summer camps for adults, dining groups and so on. They draw six themes that people are looking for when they gather: